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Website Schema Generator

WebSite schema describes your site as a single entity with a name, URL, alternate name and optional internal search action. It powers two important Google features: the sitelinks search box that appears under brand queries, and accurate site-name display in mobile search results.

Meta Tag Tools
Sitelinks Search

Add your search URL with {search_term_string} placeholder to enable Google sitelinks search box.

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WebSite schema describes your site as a single entity with a name, URL, alternate name and optional internal search action. It powers two important Google features: the sitelinks search box that appears under brand queries, and accurate site-name display in mobile search results.



This free Website Schema Generator from KX Toolkit is part of our all-in-one online toolkit. It runs entirely in your browser, so your data never leaves your device for client-side operations. 100% free, forever - no paywall, no credit card, no trial.



How to use the Website Schema Generator


  1. Enter your page URL or paste your meta tags.
  2. Edit the title, description and OG/Twitter fields.
  3. Preview how the snippet will look in Google and social shares.
  4. Copy the generated code into your page <head>.



What you can do with the Website Schema Generator


  • Spin up meta tags for a new landing page.
  • Audit existing meta tags for length, missing fields or duplicates.
  • Get OG image previews right before you share on LinkedIn or X.
  • Generate meta tags that pass Google's 60/160-char limits.



Why use KX Toolkit's Website Schema Generator


    

  • Browser-based: Works on Windows, macOS, Linux, iOS and Android - no install, no extension.
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  • Privacy-first: Client-side tools never upload your data; server-side tools delete files right after processing.
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  • Mobile-friendly: Full feature parity on phones and tablets - not a stripped-down view.
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  • Fast: Optimised for instant feedback. No artificial waiting screens, no email-gated downloads.
    • 

  • One hub for everything: 300+ tools across SEO, text, image, PDF, code, color, calculators and more - skip switching between sites.
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Tips for the best results


Aim for ~55-60 characters in the title and ~150-158 in the description - Google often truncates anything longer.



Related Meta Tag Tools


If you find this tool useful, explore the full Meta Tag Tools collection or browse our complete tool directory. KX Toolkit is built for marketers, developers, designers, students and anyone who needs a quick utility without signing up for yet another SaaS.

                

            

        
                    

                

                                            

                            What does WebSite schema do?
                            
WebSite schema describes your site as a single entity with a name, URL, alternate name and optional internal search action. It powers two important Google features: the sitelinks search box that appears under brand queries, and accurate site-name display in mobile search results. Adding it to the home page is a small one-time effort that influences how every other page on the site is presented when users perform navigational queries for your brand.

                        

                                            

                            How does the sitelinks search box work?
                            
When you emit WebSite schema with a potentialAction of type SearchAction, Google can render an internal search box directly under your home-page result for brand queries. Users type a query into that box and land on your own search results page rather than refining the Google query. The target URL must include a query placeholder such as search?q={search_term_string} and you must declare query-input matching that placeholder.

                        

                                            

                            Can I influence the site name shown on mobile?
                            
Yes. Google uses several signals to decide the site name, but a clean WebSite schema block with a name and an alternateName has a strong influence. Set name to the human-readable brand name and alternateName to a common abbreviation if it exists. Also use the same value in your Open Graph site_name tag and inside title elements. Inconsistent values across these surfaces are the main reason Google ignores your preferred site name.

                        

                                            

                            Do I need WebSite schema on every page?
                            
No. Emit one WebSite block on the home page only. Repeating it on every page wastes bandwidth and can dilute the entity. For internal pages, use WebPage, Article, Product or other type-specific schemas. The generator outputs a single WebSite JSON-LD block designed to be dropped into the home-page head, with the option to also include an Organization block since the two are commonly published together.

                        

                                            

                            How do I validate WebSite schema?
                            
Run the home page through Google's Rich Results Test, which validates the SearchAction specifically and reports whether the page is eligible for the sitelinks search box. The Schema Markup Validator covers raw schema.org compliance. After publishing, perform a brand-name search on Google to see whether the search box appears, and monitor the Performance report in Search Console for changes in impressions and click-through on home-page brand queries.

                        

                                            

                            Why is the search box not appearing for my site?
                            
Common reasons include schema errors, very low brand search volume, a site that does not actually have an internal search engine, or Google deciding the site does not yet meet the bar for the feature. The query placeholder must match the actual URL pattern of your search results page. Even with perfect markup, Google sometimes withholds the feature, so treat it as a possible bonus rather than a guaranteed outcome of the implementation.

                        

                                    

            

        
                                


                
                                    

                        
                        
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